We LOVE PR – after all, public relations is what we do day in and day out. PR and Bloomin’ Creative are a perfect pairing – like bacon and eggs, Batman and Robin, gin and tonic… you get the gist!
But we’re the first to admit that PR is a funny ol’ industry. We’re often asked: “What the heck is PR?! – Is it marketing? Is it copywriting? Is it lots of air kissing and Champagne lunches?” Sadly it’s no longer the latter, as the industry’s Ab Fab days are well and truly over. Which, actually, is not necessarily a bad thing, as PR is certainly being taken much more seriously now.
Businesses are recognising more and more just how vital PR is. Here at Bloomin’ Creative, we truly believe PR isn’t something that can be ignored. It’s a service that should be a core part of every company’s marketing strategy. Okay, yes, there’s a chance we might be ever-so slightly biased, but let’s take a little more in-depth look at the core of public relations and we’ll see if we can persuade you…