The way a business chooses to deal with a complaint on social media says a lot about them as a brand. Over the years, we’ve seen the good, the bad, the ugly – and now, we’ve seen the genius.
We want to give a Bloomin’ Creative standing ovation to Tesco, for their 10/10 response to a customer finding a dead worm wrapped around a cucumber. The conversation between Tesco and the customer has gone viral, with 40,000 shares and counting.
It began when Yorkshire man Wes Metcalfe bought a cucumber from the store and discovered a worm wedged inside the packaging. Mr Metcalfe’s complaint no doubt brought a smile to the Tesco’s social media team, as he joked about naming the worm William, losing his taste for cucumber sandwiches and cheekily referencing the story about a deadly spider being discovered on an Aldi banana.