Let’s talk about the F word.

Of course we’re taking about ‘fluff’ – what did you think we meant?

We’re the first to admit, we love Absolutely Fabulous, Bridget Jones’s Diary and the BBC’s hilarious mockumentary Twenty Twelve. But we probably shouldn’t love them because, let’s face it, they’re a PR disaster for the world of PR.

If you haven’t seen any of these fictional characters at work, here are some of their pearls of public relations wisdom:

“I PR things. People. Places. Concepts. Lulu. I make the crap into credible. I make the dull into the delicious”.

“I’m the person who waltzes in in a see-through top and fannies about with the press releases”.

“If we get bandwidth on this guys, then you’ve got maple syrup on your waffles from the get go”.

Yes, cheers for that Edina Monsoon, Bridget Jones and Siobhan Sharpe. While you do make us laugh, you also make us cringe a little. For those sort of utterances reinforce the myth held by some that PR is a bit, you know, ‘fluffy’.

It’s ironic that PR suffers from a PR problem because those who have worked with professionals in this industry will know that, for a relatively small outlay, you stand to gain massively.

In reality, clever public relations can make the world of difference to an organisation, a product or a person, both in terms of reputation and business success.

A comedy based on a typical day for Bloomin’ Creative, for example, wouldn’t win many awards. For our days generally involve writing press releases, social media content, blog posts and much more, while also planning short and long-term PR strategies, content curation, client meetings, updating spreadsheets and creating press coverage evaluations. Nope, not the sort of thing to raise many laughs for a sitcom – but definitely the sort to help raise smiles for our clients as they benefit from enhanced reputations and ultimately, profit.

Yes, our Bloomin’ Creative brand imagery might include flowers. But there’s nothing flowery about our results. Just ask our clients. Or ask us, and we’ll happily share some statistics from our monthly evaluations which are an in-depth analysis of every single piece of press coverage achieved, giving our clients an exact ROI (Return On Investment) of all PR activity.

But back to ‘fluff’. Do remember to take these fictional PR characters with  several pinches of salt, and if you want to find out more about how rewarding REAL public relations actually can be, get in touch. We might not have free-flowing Bolly, but we do make an excellent brew.

Call Danielle on 07837858195 or email danielle@bloomincreative.co.uk for a free consultation.

Leave a Reply