A floating bedroom on Derwentwater, a Hollywood collaboration and a dog who welcomes guests to a popular Lake District hotel. Over the years, we’ve seen some superb PR stunts by businesses in Cumbria. They were creative, bold and imaginative. But not only that, they achieved impressive results due to the brilliant exposure in local and national media, resulting in completely free publicity that would’ve cost a fortune had they opted for advertising rather than PR.
Here are our top five favourites.