Happy Halloween! Make sure your business receives more treats than tricks when it comes to PR

There’s no doubt about it – PR is a fangtastic way to raise awareness of your business.

Through implementing the right strategy and working closely with a skilled and experienced public relations agency or trusted consultant, PR certainly is an effective way to boost any morbid marketing efforts.

With Halloween just around the corner, we thought it was the perfect time to offer our top tips to ensure your business sees more treats than tricks when it comes to PR.

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From private jets to pints in the Rovers Return – the weird and wonderful world of journalism (part one)

At Bloomin’ Creative, we’re immensely proud of our journalism roots. We look at every aspect of our PR campaigns with a journalist’s head on our shoulders. We believe this is the key to success in the press for our clients. Whether it’s B2B or B2C public relations, with coverage in local press, editorials in trade titles, guest posts on target blogs or product placement in national magazines and newspapers. Whatever the end goals is, looking at everything from a journalist’s perspective is our USP here at Bloomin’ Creative and something we pride ourselves on.

Our copywriter, Colette, cut her teeth as  journalist for one of the country’s biggest regional newspaper groups, before moving into corporate PR and communications, working with brands such as IPC Magazines, Gower Publishing, Sun Life of Canada, McVities, KP Snacks and the Health and Safety Executive.

Journalism and PR go together hand in hand and we’ve both experienced some weird and wonderful situations throughout our careers as journalists. Here, Bloomin’ Creative copywriter Colette talks us through her highlights as a hack.

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