Our 5 Favourite PR Stunts by Cumbria Businesses

A floating bedroom on Derwentwater, a Hollywood collaboration and a dog who welcomes guests to a popular Lake District hotel. Over the years, we’ve seen some superb PR stunts by businesses in Cumbria. They were creative, bold and imaginative. But not only that, they achieved impressive results due to the brilliant exposure in local and national media, resulting in completely free publicity that would’ve cost a fortune had they opted for advertising rather than PR.

Here are our top five favourites.

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4 Reasons to Fall in Love With PR this Valentine’s Day

Red roses, bottles of champagne, boxes of chocolates and fluffy teddy bears are everywhere, and every time you check your inbox, you’re being inundated with emails promoting deals for romantic escapes and candlelit dinners… Yep, it can only mean one thing – Valentine’s Day is just around the corner.

February is the month of love, and as a small business owner, you can use this opportunity to fall in love with PR. Here are four reasons why we think PR and your business is a match made in heaven.

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Marketing & PR Room 101: Automatic DMs on Twitter

Written by Danielle Owen-Jones, director of Bloomin’ Creative.

“Hi, thanks for the follow. Perhaps we can connect on LinkedIn, Facebook, Instagram and Pinterest too?”

“Good afternoon, many thanks for following. This must mean you’re interested in hiring our sports facilities, can I please call you to discuss?”

“Thanks for the follow – I would be delighted to offer you our PR services. Let’s talk about how we can help you with your PR in 2017.”

My reaction when I open these…?

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5 New Year PR Resolutions for Small Business Owners

Today is the last day of January and, according to research, by now more than 25% of New Year’s resolutions have already been broken.

It’s easy to see why January is a popular time for setting goals – a New Year is always a fantastic opportunity to wipe the slate clean, start again, and set goals for the year ahead. When it comes to marketing and PR activity for small businesses, there are some really quick and easy resolutions you can make (and keep!) to achieve exposure for your business this year.

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Our Bloomin’ Creative social media gets a big thumbs up from digital Expert!

Social media can be a tricky business. As a PR agency that helps brands with their reputation both offline and online, we completely understand how businesses can feel overwhelmed by the pressure of not only having a presence online, but getting that presence right.

That’s why we were thrilled to bits when we got a bloomin’ big thumbs up from CN Group’s social media specialist and one of our favourite Cumbrian Columnists, Helen Statham.

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Client News – The Crossing Point Café goes for gold at prestigious national awards

We had a really, really, really proud moment recently. Our client, The Crossing Point Cafe, won the gold award for ‘Independent Café of the Year’ at the Café Life Awards.

It was such a fantastic achievement and absolutely well-deserved, as owners John and Renata Strange have worked so hard to make the popular Kirkby Lonsdale café the very best it can be, and the award is testament to that.

But it wasn’t just winning the gold award that was amazing (even though it was pretty darn brilliant) – but The Crossing Point Café was also the only eatery in Cumbria to be shortlisted at the prestigious awards. This meant they were proudly representing the region at the awards down in London – what a fabulous achievement!

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