At Bloomin’ Creative, we’re immensely proud of our journalism roots. We look at every aspect of our PR campaigns with a journalist’s head on our shoulders. We believe this is the key to success in the press for our clients. Whether it’s B2B or B2C public relations, with coverage in local press, editorials in trade titles, guest posts on target blogs or product placement in national magazines and newspapers. Whatever the end goals is, looking at everything from a journalist’s perspective is our USP here at Bloomin’ Creative and something we pride ourselves on.
Our copywriter, Colette, cut her teeth as journalist for one of the country’s biggest regional newspaper groups, before moving into corporate PR and communications, working with brands such as IPC Magazines, Gower Publishing, Sun Life of Canada, McVities, KP Snacks and the Health and Safety Executive.
Journalism and PR go together hand in hand and we’ve both experienced some weird and wonderful situations throughout our careers as journalists. Here, Bloomin’ Creative copywriter Colette talks us through her highlights as a hack.