From private jets to pints in the Rovers Return – the weird and wonderful world of journalism (part one)

At Bloomin’ Creative, we’re immensely proud of our journalism roots. We look at every aspect of our PR campaigns with a journalist’s head on our shoulders. We believe this is the key to success in the press for our clients. Whether it’s B2B or B2C public relations, with coverage in local press, editorials in trade titles, guest posts on target blogs or product placement in national magazines and newspapers. Whatever the end goals is, looking at everything from a journalist’s perspective is our USP here at Bloomin’ Creative and something we pride ourselves on.

Our copywriter, Colette, cut her teeth as  journalist for one of the country’s biggest regional newspaper groups, before moving into corporate PR and communications, working with brands such as IPC Magazines, Gower Publishing, Sun Life of Canada, McVities, KP Snacks and the Health and Safety Executive.

Journalism and PR go together hand in hand and we’ve both experienced some weird and wonderful situations throughout our careers as journalists. Here, Bloomin’ Creative copywriter Colette talks us through her highlights as a hack.

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Pets in PR – Meet the Bloomin’ Creative office mascot, Poppy the cockapoo

Ever wondered what it’s like being ‘top dog’ at a PR agency? Well, wonder no more! Meet Poppy – the Bloomin’ Creative office mascot who certainly thinks she’s top dog at our Cumbria-based public relations consultancy.

As featured on one of our all-time favourite PR websites, PR Moment, this is a day in the life of one-year-old cockapoo, Poppy Owen-Jones – designated trouble maker, real-life teddy bear, pen stealer extraordinaire and fluff ball of love.

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Client News: PMD celebrates its seven year growth to become one of the biggest independent brokers in the UK

We know the press love a nice ‘good news’ story, especially when it’s about the growth and success of a local business. That’s exactly why we’ve enjoyed spreading the word about PMD’s phenomenal seven year success story.

The Oldham-based business finance firm recently celebrated its seven year anniversary, cementing itself as one of the biggest independent brokers in the UK.

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A trip down memory lane for our client coverage in the Southport Visiter newspaper

We love all things PR, here at Bloomin’ Creative. But we’re proud of our roots, and our roots are in journalism.

That’s why it was especially nostalgic when we issued a press release for our client, property firm Mason Lord, to the newspaper both our director Danielle AND our new staff copywriter Colette cut their teeth on – the Southport Visiter (yep, spelt with an ‘e’ not an ‘o’ thanks to its interesting heritage as one of the oldest local newspapers in Britain!)

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The countdown is on for Marketing On The Menu!

It’s less than a week until Marketing On The Menu – a free event for hospitality firms and food and drink brands that want to learn a little more about all things marketing.

Following the success of the first event in London late last year, Marketing On The Menu is coming to Manchester next Tuesday (28 March). Hospitality businesses are invited to the free seminar held at Great John Street Hotel, with talks by Making You Content, BizWizUK, Webantic and us – Bloomin’ Creative.

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International Women’s Day 2017: The businesswomen who inspire me to #BeBoldForChange

By Danielle Owen-Jones, director of Bloomin’ Creative.

Today is International Women’s Day. A day that celebrates the social, economic, cultural and political achievement of women. The theme for this year’s event is #BeBoldForChange, which asks us women to take bold action.

You can vote for what you’re going to do here. Today, I have chosen to celebrate women’s achievements.

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Our Bloomin’ Creative social media gets a big thumbs up from digital Expert!

Social media can be a tricky business. As a PR agency that helps brands with their reputation both offline and online, we completely understand how businesses can feel overwhelmed by the pressure of not only having a presence online, but getting that presence right.

That’s why we were thrilled to bits when we got a bloomin’ big thumbs up from CN Group’s social media specialist and one of our favourite Cumbrian Columnists, Helen Statham.

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