PR vs Advertising: the results speak for themselves…

We’re not normally ones to boast but, wow, what a superb few months of press coverage we’ve achieved for our client, SimpleTax.

As part of our PR services, we regularly send detailed PR evaluations and analysis to our clients. We do this to show the financial value of the publicity we have secured for them.

From December to February, SimpleTax, an Oldham-based accountancy software firm, has been featured in a range of publications and media platforms, including the Metro.

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From interviewing the tallest man in Europe to medieval re-enactments – the weird and wonderful world of journalism (part two)

Unusual assignments and quirky photo opportunities are all part and parcel of a career as a journalist.

Here at Bloomin’ Creative, both of us (Danielle and Colette) are former newspaper hacks who cut our teeth in print media.

Having solid journalism experience is something that’s really important to us at Bloomin’ Creative. We believe our combined years of newsroom experience gives us our dynamic USP as a full-service public relations and marketing agency in Cumbria.

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You’d be barking mad not to admire this local firm’s fascinating story

Written by Danielle Owen-Jones, Bloomin’ Creative director

There was something that stuck with me for a while after I visited the Barking Mad headquarters recently.

It was a framed piece of paper, with the soft outlines of very faint scribbles. Those pencilled scribbles were in fact the very start of Barking Mad, and they’re proudly displayed in the boardroom in a frame that states “Out of small seeds…”

As the owner of a young business (we recently celebrated Bloomin’ Creative’s first anniversary as a PR agency set-up), this was particularly poignant because Barking Mad’s story of success and growth is one I’ve admired from afar as a fellow Kirkby Lonsdale business.

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Pets in PR – Meet the Bloomin’ Creative office mascot, Poppy the cockapoo

Ever wondered what it’s like being ‘top dog’ at a PR agency? Well, wonder no more! Meet Poppy – the Bloomin’ Creative office mascot who certainly thinks she’s top dog at our Cumbria-based public relations consultancy.

As featured on one of our all-time favourite PR websites, PR Moment, this is a day in the life of one-year-old cockapoo, Poppy Owen-Jones – designated trouble maker, real-life teddy bear, pen stealer extraordinaire and fluff ball of love.

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Client News: PMD celebrates its seven year growth to become one of the biggest independent brokers in the UK

We know the press love a nice ‘good news’ story, especially when it’s about the growth and success of a local business. That’s exactly why we’ve enjoyed spreading the word about PMD’s phenomenal seven year success story.

The Oldham-based business finance firm recently celebrated its seven year anniversary, cementing itself as one of the biggest independent brokers in the UK.

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A trip down memory lane for our client coverage in the Southport Visiter newspaper

We love all things PR, here at Bloomin’ Creative. But we’re proud of our roots, and our roots are in journalism.

That’s why it was especially nostalgic when we issued a press release for our client, property firm Mason Lord, to the newspaper both our director Danielle AND our new staff copywriter Colette cut their teeth on – the Southport Visiter (yep, spelt with an ‘e’ not an ‘o’ thanks to its interesting heritage as one of the oldest local newspapers in Britain!)

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Our 5 Favourite PR Stunts by Cumbria Businesses

A floating bedroom on Derwentwater, a Hollywood collaboration and a dog who welcomes guests to a popular Lake District hotel. Over the years, we’ve seen some superb PR stunts by businesses in Cumbria. They were creative, bold and imaginative. But not only that, they achieved impressive results due to the brilliant exposure in local and national media, resulting in completely free publicity that would’ve cost a fortune had they opted for advertising rather than PR.

Here are our top five favourites.

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Our Bloomin’ Creative social media gets a big thumbs up from digital Expert!

Social media can be a tricky business. As a PR agency that helps brands with their reputation both offline and online, we completely understand how businesses can feel overwhelmed by the pressure of not only having a presence online, but getting that presence right.

That’s why we were thrilled to bits when we got a bloomin’ big thumbs up from CN Group’s social media specialist and one of our favourite Cumbrian Columnists, Helen Statham.

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