PR vs Advertising: the results speak for themselves…

We’re not normally ones to boast but, wow, what a superb few months of press coverage we’ve achieved for our client, SimpleTax.

As part of our PR services, we regularly send detailed PR evaluations and analysis to our clients. We do this to show the financial value of the publicity we have secured for them.

From December to February, SimpleTax, an Oldham-based accountancy software firm, has been featured in a range of publications and media platforms, including the Metro.

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From interviewing the tallest man in Europe to medieval re-enactments – the weird and wonderful world of journalism (part two)

Unusual assignments and quirky photo opportunities are all part and parcel of a career as a journalist.

Here at Bloomin’ Creative, both of us (Danielle and Colette) are former newspaper hacks who cut our teeth in print media.

Having solid journalism experience is something that’s really important to us at Bloomin’ Creative. We believe our combined years of newsroom experience gives us our dynamic USP as a full-service public relations and marketing agency in Cumbria.

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The business lessons you can learn from Elf, Scrooge and Santa…who knew?!

Just like Wizzard, we at Bloomin’ Creative wish it could be Christmas every day. Yes, as we prepare to Step into Christmas, we’re not anticipating many Silent Nights as we always welcome any excuse to Rock Around the Christmas Tree.

If you’re impressed with our festive tune repertoire,  you’ll certainly like our latest blog as we bring Joy to the World with our look at the business lessons to be learnt from a selection of our favourite Christmas films…

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A daily Christmas PR-esent from us to you…

As Bing, Dean and Frank keep telling us – it’s the most wonderful time of the year! And we certainly agree, because we’re a tad crazy for Christmas, here at Bloomin’ Creative.

If we had an open fire, we’d now be roasting chestnuts on it. But alas, we have central heating. So, instead, we’ll settle for decking our halls with boughs of holly and opening the windows of our chocolate-filled advent calendars (yet another reason to love December!)

Speaking of advent calendars, we’re giving a fabulously festive gift to all our lovely Twitter followers throughout December, as we’re bringing our PR-themed advent calendar back again this year.

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Light up the sky with a dynamite PR campaign

Are your rockets ready to fly? Your sparklers ready to dazzle? Your bonfire ready to warm up a chilly November night? Yes? Great! But what about your PR campaign? Is that ready to sparkle and help your business soar? Or is it in danger of being a damp squib?

The nights may well be getting longer, but don’t keep people in the dark about your PR initiatives. Now is the perfect time of year to warm up contacts and get your hot topics talked about.

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Happy Halloween! Make sure your business receives more treats than tricks when it comes to PR

There’s no doubt about it – PR is a fangtastic way to raise awareness of your business.

Through implementing the right strategy and working closely with a skilled and experienced public relations agency or trusted consultant, PR certainly is an effective way to boost any morbid marketing efforts.

With Halloween just around the corner, we thought it was the perfect time to offer our top tips to ensure your business sees more treats than tricks when it comes to PR.

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You’d be barking mad not to admire this local firm’s fascinating story

Written by Danielle Owen-Jones, Bloomin’ Creative director

There was something that stuck with me for a while after I visited the Barking Mad headquarters recently.

It was a framed piece of paper, with the soft outlines of very faint scribbles. Those pencilled scribbles were in fact the very start of Barking Mad, and they’re proudly displayed in the boardroom in a frame that states “Out of small seeds…”

As the owner of a young business (we recently celebrated Bloomin’ Creative’s first anniversary as a PR agency set-up), this was particularly poignant because Barking Mad’s story of success and growth is one I’ve admired from afar as a fellow Kirkby Lonsdale business.

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