Meet the team
Bloomin’ Creative was established by former Trinity Mirror journalist Danielle Owen-Jones in June 2016 when she realised there was a gap in the market for a results-driven, inspiring and innovative PR agency in South Cumbria.
“During my eight years in the public relations and media industry, I’ve worked at one of the top five PR agencies in the UK and have led campaigns for some of the country’s leading brands in the housing, hospitality, retail, transport, beauty and leisure sectors, as well as a number of FTSE listed companies.
“Before moving into the PR industry, I was a fully-qualified NCTJ journalist and worked as a senior reporter, features writer and columnist for Trinity Mirror. Thanks to this background, I have an in-depth knowledge of the way newsrooms work, which gives me an advantage when it comes to securing media coverage for my PR clients. This is because I know what makes journalists tick. I know how to spot a good news hook and I know how to write a press release that won’t be deleted.
“Securing press coverage gives me such a buzz. I love working with my fantastic clients and spreading the word about just how great they are by devising creative and exciting PR campaigns for them. I feel incredibly lucky to be based somewhere as amazing as Cumbria – it isn’t called #ThePlaceToBe for nothing!
“When I do manage to switch off my computer, I love nothing more than going out for dinner in Kirkby Lonsdale with my husband. I’m a bookworm and I always have a book on the go. I love to travel and my favourite place in the whole world (apart from KL) is Italy.”
“After working as a journalist for one of the country’s biggest regional newspaper groups, I moved into corporate PR and communications. I’ve edited newsletters for a range of companies including IPC Magazines, Gower Publishing, Sun Life of Canada, McVities and KP Snacks.
“I’ve also spent many years working for the Health and Safety Executive in a range of roles including press office, PR and communications.
“There have been many career highlights so far – quite literally, as I once climbed to the top of Nelson’s Column while covering a story about how it’s cleaned. I’ve interviewed celebrities (George Michael was a favourite), I’ve had a drink in the original Rover’s Return while interviewing Ken and Deirdre and I’ve edited the fastest growing digital newsletter in Europe.
“I’ve written articles and blogs on everything from Hob Nobs to health issues. And when I’m not writing, you’ll find me taking part in triathlons, sky diving and mountain climbing (yes, I’m good at writing fiction too!)”
“I’m the designated trouble maker, real-life teddy bear, pen stealer extraordinaire, fluff ball of love and office mascot.
“You can read all about my day-to-day life as top dog at Bloomin’ Creative here. With the help and expertise of the team, I also have my own Instagram account where you can take a peek at my latest adventures as a pet in PR – @poppyojthecockapoo”
Our extended marketing team…
We’re incredibly proud to work alongside a number of superb complementary businesses, which means we can offer our clients a full-service outsourced marketing approach. Our extended team includes firms and freelancers who share our ethos and values, and are experts in the following areas:
- Digital marketing
- Search Engine Optimization (SEO)
- Social media – management and training
- Website design
- Email marketing
- Specialist content writing
- Commercial photography
- Events and exhibitions