We LOVE PR – after all, public relations is what we do day in and day out. PR and Bloomin’ Creative are a perfect pairing – like bacon and eggs, Batman and Robin, gin and tonic… you get the gist!
But we’re the first to admit that PR is a funny ol’ industry. We’re often asked: “What the heck is PR?! – Is it marketing? Is it copywriting? Is it lots of air kissing and Champagne lunches?” Sadly it’s no longer the latter, as the industry’s Ab Fab days are well and truly over. Which, actually, is not necessarily a bad thing, as PR is certainly being taken much more seriously now.
Businesses are recognising more and more just how vital PR is. Here at Bloomin’ Creative, we truly believe PR isn’t something that can be ignored. It’s a service that should be a core part of every company’s marketing strategy. Okay, yes, there’s a chance we might be ever-so slightly biased, but let’s take a little more in-depth look at the core of public relations and we’ll see if we can persuade you…
The Chartered Institute of Public Relations (CIPR) defines PR as follows:
“Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”
In a nutshell, public relations focuses on the reputation of an organisation – what it does, what it says and what others say about it. PR can benefit all businesses, whether public or private sector. It is crucial for engaging, informing and building relationships with target customers, as well as employees, suppliers, influencers and the media.
The perceptions of an organisation – whether it is the opinions of employees, customers or the general public – will essentially decide whether it can survive and thrive. Putting the right perception across and raising awareness of an organisation within the general public and press is a key part of PR. This is done by carefully managing a company’s image and tailoring the information that is being promoted.
PR and marketing go hand-in-hand, but individually, they’re actually two very different practices. Marketing focuses on getting consumers to buy a product, which can be costly. On the other hand, PR practices are often carried out without spending a single penny. It is because of this low-cost that PR is often talked about in the context of ‘earned media’ – meaning you don’t run expensive advertising campaigns on radio and television, or pricey sales promotions. Instead, you ‘earn’ stories and coverage across a variety of different mediums, such as sending press releases to journalists at carefully selected media sources. Through this, you can actually build more credibility for a brand because customers are more likely to trust a third party than they are a business when it’s trying to promote itself through advertising.
Skilled PR agencies, such as Bloomin’ Creative, can offer numerous advantages to businesses. They have the skillset and the ability to understand and unearth good stories about a company and its products or services. Their expert knowledge of the media will typically place them in a better position to match stories to the news angles that journalists look for.
So, have we persuaded you about the power of PR yet?
If not – get in touch with us and we’ll go back to the Ab Fab days and arrange a Champagne lunch to persuade you just how important PR is*
*just kidding, but we will give you a free consultation – we might just replace the Champers with tea and coffee.